Experienced in strengthening community-based programs and small businesses through the development and implementation of creative concepts and marketing solutions. Dedicated to collaborative problem solving with a demonstrated ability to develop key coalitions and build relationships with a shared sense of purpose. Strong ability to develop and oversee new programs and projects and improve existing programs through effective project management skills. Excellent written, verbal and interpersonal communication skills – a team player, focused on results.
Manage a variety of organic and paid acquisition channels to attract and convert target groups, including content development and curation, pay-per-click campaigns via Google AdWords, social media marketing, email marketing, website development, as well as the planning and implementation of multiple promotional events. Responsible for regularly evaluating the performance of these marketing initiatives and assessing against stated goals on a quarterly basis.
Establish strategic relationships and mutually beneficial partnerships with area businesses, organizations, industry colleagues and individual clients within the local community by providing product education, event promotion, and marketing solutions.
Create e-mail campaigns that coincide with product launches and software and hardware development roadmaps.
Employ various Adobe Creative Suite products to successfully execute engaging graphic design and photography projects on a regular basis.
Oversee marketing budget and allocate funds wisely.
Hire, train, and manage part-time employees.
The Rosy Co. utilizes innovative photographic and video technology, bringing the traditional photo booth into the digital age and making it a marketing powerhouse.